Attention: Expo/Trade Show Exhibitors

5 Key Components for Expo Ads/Circulars!

You can spend a “ton of money” on advertising with  absolutely no results. While it’s common to include Who, What, Where, When, Why, How Much, etc., there are 5 significant components that will get you real results. So, do your current circulars use these components?

1- Strong Headline

      Headlines must grab prospects attention in 1.5 seconds or

      it’ll get passed by or thrown away.

2- Promise To Educate

      After gaining attention, reasons must be given to continue

      reading, or once again it will not get read. If you give a

      solid reason to continue reading, you’ll have a wonderfully

      strong opportunity to give your customer all the reasons

      to buy your service/product.

3- Reasons To Buy

     Why would anyone select your product or service above all

     the competition? You must answer WIIFM (What’s In It For

     Me). With all the choices available, why should a prospect

     ever buy from you? Make a good case for this purchase and

     you’re well on you way to a sure sale.

4- Low-risk Offer

     Give prospects a valuable, low-risk offer. Low-risk means

     free or nearly free with the assurance no pushy salesman

     will call. The cost to you MUST be very, very low so you

     can willingly give this out without hesitation.

5- Layout

      It should be attractive, putting all the elements in the

      correct order. Most often this is considered the most

      important. Remember, Form Must Come AFTER

      Function! While it’s very important, the layout should

      be worked on only after the 1^st 4 points have been

      considered.